Our team studies and validates AI-moderated interviews alongside traditional methods, building the evidence base for AIMI. Glaut’s new research methodology. In partnership with independent researchers, MR firms, and academic institutions, we’re shaping the future of how insights are generated and understood.
Abstract
When people speak instead of type, they share more, and differently. Across 252 AI-moderated interviews, voice responses were 236% longer, 138% more varied, and 28% richer in themes than text. Yet participants rated all formats equally high for ease, empathy, and openness, with 55% still preferring text for privacy and control. Voice brings depth, text offers comfort, and hybrid AIMIs balance both.
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We test before we tell.
Every claim about AIMIs is grounded in comparative experiments, evaluating performance, engagement, and data quality against established methods like surveys, IDIs, and CATI.
A full-service agency crafting digital experiences that inspire awe and wonder.
We design studies to learn, not to confirm.
From dynamic follow-ups to voice-based interviews, each experiment challenges how research is conducted and opens new possibilities for scalability, empathy, and precision.
Research should reach everyone.
We explore how AI-moderated interviews make participation accessible to children, elderly adults, and other groups often excluded by traditional methods.
We believe rigorous research is collective work.
Every study is run internally at Glaut and in partnership with independent researchers, MR firms, and academic teams to ensure transparency, credibility, and shared advancement.
Abstract
When people speak instead of type, they share more, and differently. Across 252 AI-moderated interviews, voice responses were 236% longer, 138% more varied, and 28% richer in themes than text. Yet participants rated all formats equally high for ease, empathy, and openness, with 55% still preferring text for privacy and control. Voice brings depth, text offers comfort, and hybrid AIMIs balance both.
Together, we advance research.
Join us in testing and shaping a new hybrid methodology
Researchers have already partnered with us across Europe, Australia and the US.
Comparative studies in progress, exploring data quality, empathy, inclusion, and efficiency.
Collaborate with Glaut to test, compare, and evolve AI-Moderated Interview methods through open, evidence-based experimentation.
AI-moderated voice interviews for insights at scale
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