Traditional brand trackers rely on 10-40 rating questions to monitor KPIs. Glaut rethinks tracking with one open-ended AIMI plus follow-ups: a short, conversational interview that produces the same KPIs, but with narratives, drivers, and authentic context at scale.
Keep your tracker exactly where it lives today and embed Glaut in via an iframe: respondents stay in the same flow while answering an AI-moderated open end (voice or type). You preserve the structure and continuity of your quant program while unlocking richer, contextual qual in-line.
In 2025, the University of Mannheim's Quantitative Marketing & Consumer Analytics department compared AIMIs with online static surveys, using the Glaut platform.
The goal was to see if an AI-moderated interviewer could gather richer, more insightful qualitative data than traditional web-based surveys.
Yes. AIMIs extract the same brand dimensions measured by rating grids - awareness, preference, loyalty, TOM - while adding emotions, associations, and motivations that fixed scales can’t capture.
Yes. Glaut extract the same brand health metrics -awareness, consideration, loyalty, NPS - while linking them to the narratives and drivers behind each number. You don’t lose trendlines, you gain context.
Yes. AIMIs run 24/7 in 50+ languages, making it easy to scale brand tracking across markets while maintaining consistent depth and fraud prevention.
We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
AI-moderated voice interviews for insights at scale
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