Traditional NPS stops at a number. Glaut’s Qualitative NPS goes further pairing the 0–10 score with adaptive, open-ended probes. The result: you don’t just know the score, you know the story behind it.
You don’t need to rebuild your NPS or switch platforms. With a simple iframe, Glaut’s AIMIs slot directly into your current survey flow for richer, fraud-checked qualitative data.
In early 2024, we ran our first comparative study: "Enhancing Qualitative Market Research with Conversational AI-agents: Comparative Study of AI-Moderated Interviews (aka “AIMIs”) and Traditional Static Surveys".
The aim was to test whether an AI-moderated interviewer could capture richer, more insightful qualitative data than traditional web-based surveys.
Yes. AIMIs extract the same brand dimensions measured by rating grids - awareness, preference, loyalty, TOM - while adding emotions, associations, and motivations that fixed scales can’t capture.
Yes. Glaut extract the same brand health metrics -awareness, consideration, loyalty, NPS - while linking them to the narratives and drivers behind each number. You don’t lose trendlines, you gain context.
Yes. AIMIs run 24/7 in 50+ languages, making it easy to scale brand tracking across markets while maintaining consistent depth and fraud prevention.
We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
