Asset Test Loop: test several ADS and concepts at scale, saving hours in programming

Save scripting hours and guarantee statistical consistency by replicating any question on multiple stimuli in one click

Advertising and concept testing often involve asking the same set of questions across multiple stimuli - such as images, headlines, videos, or messages - and then confidently comparing the results. In practice, this often involves duplicating questions, handling complex logic, and tidying up the analysis afterward.

Asset Test Loop removes that friction by allowing you to test multiple assets within a single, organized interview flow.

What’s new

With Asset Test Loop, you can group a set of questions into a block and automatically repeat them for each asset you want to test.

Instead of recreating the same questions for each concept, Glaut loops them once per asset while maintaining a clean, consistent structure.

This is especially suited for:

• Ad testing
• Concept testing
• Monadic and sequential monadic designs

You define the questions once, Glaut handles the repetition.

How Asset Test Loop works

You start by creating a standard block with the questions you want to ask about your concepts, such as:

• “What do you think of this ad?”
• “How relevant is this message?”
• “How likely would you be to buy?”

With one click, you convert the block into an Asset Test and upload the assets you want to test, images or text.

Glaut then runs the same questions for each asset, ensuring:

• identical exposure conditions,
• consistent measurement,
• and a clean structure for analysis.

Dynamic questions with asset variables

Asset Test Loop also supports variable piping, allowing you to tailor questions dynamically for each concept.

For example, you can define a variable like {price} per asset:

• Asset A: $10
• Asset B: $20

When the loop runs, respondents see the correct value automatically without duplicating questions or logic.

This makes it easy to test pricing, claims, or messaging variations within a single interview.

Control exposure with loop logic

Asset Test Loop gives you flexibility over how assets are shown:

• Limit assets per respondent for monadic or partial exposure designs
• Randomize asset order to reduce bias and order effects

This allows you to align the interview structure with standard advertising research methodologies.

What does it mean for researchers?

Researchers spend less time:

• duplicating questions,
• managing logic,
• or cleaning up data structures later.

And more time:

• interpreting differences between assets,
• comparing performance across concepts,
• and building clear recommendations for clients.

Because the loop structure is preserved in the analysis, results are easier to compare and interpret.

Learn more or see it in action

If you’d like to explore how Asset Test Loop fits into your advertising or concept testing projects, reach out to your Glaut contact directly - or email us at hello@glaut.com.