AI-moderated interviews
September 19, 2025

Glaut as a plug-in within a Quant project

TABLE OF CONTENT
The AI-native market research platform for fast, in-depth insights
Combine survey scale with interview depth

Embedding Glaut in Quant Surveys: One iFrame, Better Data

+129% words, -53.6% gibberish, +56% completion rate. [1]

These are validated results when replacing open-text boxes in surveys with Glaut’s AI-moderated interviews (AIMIs).

What It Is

Glaut integrates into any quant survey through a simple iframe. Respondents never get redirected to a new page. They stay inside the survey from start to finish, ensuring no friction in the experience.

  • Works inside existing tools (Qualtrics, SurveyMonkey, etc.)
  • No redirects → fewer drop-offs
  • Data aligns directly with your survey logic and quotas

Why It Matters

Open-text boxes often deliver low-effort, unusable data. AIMIs deliver structured, fraud-checked qualitative input at scale.

  • Quality control built in: bad data is blocked before it reaches your dataset
  • Faster throughput: insights 20× faster than traditional qual
  • Lower cost: 3× cheaper than running a parallel qual study

For Researchers, Not Black Boxes

You control the process:

  • Edit questions and moderator behavior
  • Define quotas and logic
  • Choose analyses (themes, sentiment, interpretative) for reporting

Embedding Glaut means you keep the quant survey your stakeholders expect, but with richer, cleaner qualitative data integrated directly.

Don’t rebuild your stack, just embed AIMIs. One iframe, better data.

[1] Occhipinti, Glaut, Comparative Study of AI-Moderated Interviews(aka “AIMIs”) and TraditionalStatic Surveys, 2024.