When teams need fast, actionable insights, traditional qualitative methods fall short. Recruiting, scheduling, and moderation stretch timelines into weeks, while costs climb.
Glaut changes that: it delivers the same depth of qualitative feedback but with the scale, speed, and efficiency researchers need today.
Why Choose Glaut
- Scale → Run dozens or hundreds of interviews in parallel, across markets in 50+ languages.
- Speed → Insights in 2-4 days, not weeks.
- Cost → 3× cheaper per interview than traditional qual.
- Depth → Good qualitative richness with Voice-first mode [1] :
- +236% more words
- +138% more unique words,
- +28% more codes in voice interviews vs. typed answers
Traditional Qual vs. Quick Discovery Qual with Glaut
| Dimension |
Traditional Qual |
Quick Discovery Qual with Glaut |
| Sample |
Very small N (5–10 people) |
Dozens → thousands simultaneously, consistent scale |
| Speed |
Weeks to complete |
2–4 days fieldwork, 24/7 availability |
| Cost |
High (moderators, facilities, transcripts) |
3× cheaper per interview |
| Depth |
Very high, but limited to small groups |
Good depth at scale (+236% words, +138% unique words, +28% codes) |
| Access |
Recruiting, scheduling, time zones needed |
Smartphone-first, anytime, anywhere |
Bottom line
Quick Discovery Qual with Glaut delivers the speed of quant with the depth of qual.
- Broader reach: multiple languages and markets at once.
- Faster cycles: insights in days, not weeks.
- Lower costs: 3× cheaper than traditional qual.
- Richer data: more words, more unique insights, better coding.
When timelines are tight and decisions can’t wait, Glaut makes discovery qual truly quick, without compromising on quality.
[1] V. Valli, Glaut Research, Voice vs. Text in AI-Moderated Interviews: A Comparative Study of Data Quality, Disclosure, and Participant Experience, 2025
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