July 2025 - What’s new at Glaut: more speed, less busywork, full control

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July 24, 2025

In short:

  • Upload your own guides (pdf or doc) and Glaut will build your entire project around it.
  • Chat with Glaut’s Project builder agent to iterate faster than ever
  • Visualize segment differences instantly with heatmaps
  • Screen smarter with multi-select logic
  • Get structured insights faster with templates: sentiment, emotions, top-of-mind recall

We’ve been heads down building the features researchers actually want: faster workflows, smarter outputs, and full control without the friction.

Let’s dive into what’s new and how it’s designed to help you launch and learn faster.

Build a project by uploading a guide

Have a discussion guide that already works? Drop it in. Glaut will automatically turn your DOC or PDF into a structured interview: mapping question types, logic flows, and follow-up prompts based on your original content. Ideal for teams with repeat studies or standardized templates.

⚠️ Currently optimized for qualitative guides; quant support is coming soon.

Chat-based Project Builder

Don’t want to start with a blank screen? Just tell Glaut what you’re working on in your own words. With our new conversational builder, you brief your project like you would with a teammate. Glaut will ask smart follow-ups to gather context and generate a draft interview you can edit or regenerate at any point. Great for rapid prototyping, early-stage exploration, or researchers who think best out loud.

Segment heatmaps

Comparing personas, regions, or customer cohorts just got visual. Our new heatmap view shows how response patterns vary across segments: color-coded for instant pattern detection. See what’s resonating, what’s not, and where the gaps are.

Multiple choice screeners

A small tweak with big impact: you can now let respondents select multiple options in screener questions. That means better targeting, more precise segmentation, and fewer false negatives at the top of your funnel.

Insight Templates: sentiment, emotion, TOM

Want to know how people feel, not just what they say? You can now run built-in analysis templates to extract sentiment, emotional tone, and top-of-mind recall automatically. No dashboards to build. No custom code to write. Just plug, play, and get aligned around early themes faster.

Under-the-hood improvements

Sometimes the biggest upgrades are the quietest:

  • Trend-ready reporting: new visualizations for tracking change over time
  • Copy/paste responses are now blocked by default: stops low-effort or AI-generated answers before they skew your data.
  • Smarter follow-ups for closed questions: Glaut now probes even after a checkbox answer, not just open text

What this all adds up to

We’re making it easier to start qualitative research and faster to finish with confidence. These features build on Glaut’s core promise:

  • The efficiency of a survey with the depth of an interview
  • Fully AI-native, but built for researchers who want control, customization, and clarity
  • End-to-end workflows that don’t just collect responses, they help you uncover meaning

Have feedback, feature requests, or wild ideas? Drop us a note at hello@glaut.com or contact us on Linkedin.

We’re building this for you, with you.

—Team Glaut

Glaut

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