EPIC Creative turned a standard survey into real decision insight. By layering AI-moderated voice follow-ups onto an existing quantitative study, they achieved 60.04% depth, with most insights coming from adaptive follow-ups rather than initial responses. The result: buyer personas and message maps grounded in how people actually reason, trade off, and decide, not just what they select.

Human Highway unlocks scale and speed in open-ended coding with Glaut. To analyze over 1,000 open-ended responses without compromising qualitative depth, Human Highway turned to Glaut’s AI-native platform. The result? A seamless coding experience with 95% time savings, richer insights thanks to follow-up probing questions, and the ability to scale their research 33x beyond traditional limits, all while keeping their qualitative approach intact.

At IIEX.AI 2024, Glaut introduced AIMI, a pioneering research methodologythat enhances the depth of qualitative research at scale.. Learn how AIMI combines conversational AI with data analysis to provide meaningful, real-time feedback.